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¡Hola! Welcome to mi casa.

¡Hola! Welcome to mi casa.

I’m Daniela Peñaranda, ex agency art director turned versatile happy UX designer. Currently living in France, designing a dynamic paywall and payment system as Head of Design at Poool.tech as well as other vibrant UX freelance projects at Team-ux.com

I’m Daniela Peñaranda, ex agency art director turned versatile happy UX designer. Currently living in France, designing a dynamic paywall and payment system as Head of Design at Poool.tech as well as other vibrant UX freelance projects at Team-ux.com

I 💙 helping you with:

User experience design

User experience design

Wireframing & prototyping from UX research.

Wireframing & prototyping from UX research.

User interface design

User interface design

Applying psychology on interface design.

Applying psychology on interface design.

Collaborative workshops

Collaborative workshops

Solving problems together through design thinking workshops.

Solving problems together through design thinking workshops.

Visual identity

Visual identity

Creating beautiful & value brands.

Creating beautiful & value brands.

Right now many of my projects are confidential but here are some of my public selected works

Right now many of my projects are confidential but here are some of my public selected works

I've collaborated with some pretty awesome brands people around the world :D

I've collaborated with some pretty awesome brands people around the world :D

Poool. Managing all aspects of design for our brand and products.

Poool. Managing all aspects of design for our brand and products.

STARTUP: POOOL.TECH  |  ROLE: HEAD OF DESIGN

STARTUP: POOOL.TECH  |  ROLE: HEAD OF DESIGN

Where to start… At Poool we know that design quality not only impacts business results but also people’s lives. This is especially true when your product is being used in digital newspapers and seen millions of times a day. So, my responsibility in this huge project is to ensure high quality design output and to provide a creative vision in these 3 aspects: Product UI & UX (Usability), Marketing (Visual communication) and Branding (Perception). To achieve this, I collaborate with the team to build a consistent brand, crafting visual designs, creating new ideas and designing better user experiences for our products. The best part of this adventure is building an enterprise culture, working with talented people and of course watching our baby grow!

[case study] Discover the Poool's dashboard process design 👉

Orange. Designing a gamer mobile club to reward engagement.

Orange. Designing a gamer mobile club to reward engagement.

PROJECT: ORANGE CLUB   |  AGENCY: M00NDA  |  ROLE: BRAND, UX, UI DESIGNER

Once all requirements for the project were ready, we defined user flows, zonings and wireframes. Then, I had to create the club's identity and the interface's UI kit. Since the app had to be gamified to attract the public gamer, the design of the interface was a crucial part of the project. For this, I had to create scenarios, characters, iconographies, as well as animations and micro-interactions to immerse our final user within the app. This was a really fun project where I learned a lot about gamer and interaction design!

Un
 

Once all requirements for the project were ready, we defined user flows, zonings and wireframes. Then, I had to create the club's identity and the interface's UI kit. Since the app had to be gamified to attract the public gamer, the design of the interface was a crucial part of the project. For this, I had to create scenarios, characters, iconographies, as well as animations and micro-interactions to immerse our final user within the app. This was a really fun project where I learned a lot about gamer and interaction design!

New Balance. Using technology to bring people's stories to life.

New Balance. Using technology to bring people's stories to life.

PROJECT: SAY IT WITH NUMBERS!  |  AGENCY: M00NDA  |  ROLE: UX, UI DESIGNER

For New Balance's 120th year anniversary they organized an event at Citadium, a famous store in Paris. As many know, the brand names its shoe models with a number system, so the marketing team proposed to create a multi-chanel campaign where participants would share a story based on an emblematic number. Taking advantage of the event concept, I produced a bold visual language to help increase event awareness and create a consistent brand experience. The thing that stood out the most in this project was how the brand came to life through the people who shared their stories.

John Deere. Creating an interface builder tool.

John Deere. Creating an interface builder tool.

PROJECT: LIQUID LAYOUT  |  AGENCY: M00NDA  |  ROLE: UX, UI DESIGNER

"Liquid Layout" is an intuitive and flexible tool which allows JD dealers to create a full eCommerce user interface while adhering to their business strategy. We based our approach on Atomic Design using different predefined templates and simple drag and drop components such as navigation bars, text fields, buttons, and other objects which permits the user to build a functional user interface. My role in this project was to participate in design workshops, create user flows and wireframes as well as designing some of the interface's UI kit elements and components. I worked on this project for about two months and I loved working hand in hand with the development team!

... and as the sun sets, my Latina writer juices begin to flow!

... and as the sun sets, my Latina writer juices begin to flow!

Writing about design and UX at Aprende UX/UI en español

Writing about design and UX at ¡Diseño UX en español!

And to complicate things even more I gave a UX conference in French LOL

Feel free to write me with any questions. I’m always open to discuss new projects, interesting ideas, workshops or any cool opportunities.

hello[at]danielapenaranda.com

Feel free to write me with any questions. I’m always open to discuss new projects, interesting ideas, workshops or any cool opportunities!

hello@danielapenaranda.com

Thank you! :DANIELA

Design for social

If you are a NGO or you have any humanitarian or social project and you need a designer, please feel free to write me. I’m interested in volunteering!

Send me a smile :D

Work inquiries

Feel free to write me :D

hello[at]danielapenaranda.com

Español, English, Français

Born in Venezuela, lived in Spain, now in France in  💙-ly Bordeaux. © 2018 La casa de Daniela Peñaranda. All rights reserved.